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Le numérique a bouleversé le rôle des communicants, oui, oui…

Aujourd’hui, impossible d’y échapper.
Le communicant doit maîtriser les problématiques du digital.
Claire Romanet interviewée.
le digital crée des métiers

Communication, marketing, digital. Autrefois, ces trois mondes étaient bien distincts et les intitulés de postes faciles à appréhender. Aujourd’hui, tout est imbriqué. Le professionnel doit savoir tout faire, ou presque.

« Le communicant n’a jamais eu autant sa place en entreprise, explique Claire Romanet, directrice de l’agence de recrutement Elaee, spécialiste des métiers de la communication. Mais les recruteurs sont plus exigeants sur leurs compétences. Nous n’embauchons plus personne qui ne maîtrise pas les problématiques du digital et ses outils. Si, en plus, le postulant a aussi une fibre marketing, c’est un profil très intéressant. »

De nouvelles fonctions et des postes modifiés

Le numérique transforme, en effet, la manière de s’informer et d’acheter du consommateur. L’accélération du temps et la recherche de proximité avec ses marques préférées modifient son rapport avec les entreprises. Celles-ci doivent s’adapter et communiquer autrement.

Les réseaux sociaux sont ainsi devenus incontournables dans la stratégie de communication des entreprises. « Une attachée de presse, aujourd’hui, est toujours en charge des relations avec les médias traditionnels ou de l’organisation d’événements, mais elle doit aussi prendre en compte les réseaux sociaux. »

Le digital impacte donc les postes existants, mais crée aussi de nouvelles fonctions. On connaît le community manager, le chargé de veille ou le responsable du référencement web, aujourd’hui très répandus. Mais il existe également le data scientist, ce geek qui produit des données et des statistiques pour orienter la stratégie marketing.

L’aspect créatif ou design a, par ailleurs, son importance. Vidéo, 3D, infographie… maîtriser ces techniques peut être un atout. Les illustrateurs sont ainsi demandés.

Chief happiness officer ou monsieur bonheur

Plus globalement, les grandes entreprises ont aussi compris l’importance de lutter contre le turn-over et de maîtriser leur communication interne. Ainsi est né le chief happiness officer ou monsieur bonheur. Ce super-communicant est chargé de mettre en œuvre les conditions de travail épanouissantes pour fidéliser les salariés et les rendre les plus performants possible : ambiance, évolution de carrière, événements et services internes, télétravail… Le poste touche diverses problématiques.

Côté rémunération, il faut savoir que l’expertise sur la stratégie (recherche d’information et capacité de propositions), le digital ou le commercial conditionne le niveau et l’évolution du salaire, au-delà, bien sûr, de l’ancienneté. À l’inverse, les postes opérationnels purs, comme la production de contenus rédactionnels ou le suivi de la relation client, proposent peu d’évolution salariale.

Enfin, 45 % environ des rémunérations comprennent aujourd’hui une part variable, indexée sur les résultats. Et ce, même dans les fonctions artistiques.

PERSPECTIVES DE CARRIÈRE

Il y a environ 15 000 personnes travaillant dans la communication en région Rhône-Alpes. La majorité dans un service interne aux entreprises, le reste en agence. Il est plus facile de faire carrière dans une TPE-PME.

Traditionnellement, un débutant est embauché comme assistant de communication. Puis, il peut passer chargé de communication au bout de deux ou trois ans. Ensuite, le responsable de communication gère un budget annuel et a une à trois personnes sous ses ordres.

Enfin, le directeur de communication a huit à dix ans d’expérience, gère un budget annuel de 100 000 euros ou plus et une équipe de sept ou huit personnes. Vu le nombre de candidats sur le marché, le recrutement se fait à bac + 3, voire bac + 5.

Université, école de communication ou de commerce, Sciences po, école d’art : les possibilités sont nombreuses, en fonction de l’orientation que vous souhaitez donner à votre profil. Enfin, l’alternance est à privilégier. Et pour sortir du lot, montrez que vous maîtrisez votre propre image, notamment sur internet.

 

Interview Le Progrès

3 commentaires sur “Le numérique a bouleversé le rôle des communicants, oui, oui…”

SIMAND Jocelyne dit :

En effet aujourd’hui il me semble difficile d’être un communicant sans avoir des notions de digital. Le problème c’est que du coup les entreprises veulent des personnes qui savent tout faire: communication classique mais aussi du graphisme, du seo, des réseaux sociaux, du développement… Enfin bref sauf qu’un graphiste n’est pas un développeur et qu’un community manager n’est pas graphiste… Dur dur de trouver sa place quand on cherche un travail !

Claire Romanet dit :

Vrai @Jocelyne. Mais voyons les choses du bon coté : c’est aussi pour cette complexité des missions confiées que les métiers de communicants ont de l’avenir !

www.botskool.com dit :

Because the country of India with its massive potential of internet gaming market
of over a billion individuals will get critical about poker, one state in that nation has finally gotten real serious and have become the first
one to formally award a license to a homegrown poker web site.

As soon as a table is mastered, poker recreation players can shortly fold over
and transfer their stakes to a distinct prepared desk.
Alternatively, some Indian States expressly prohibit any
form of on-line gaming and taking part in of their jurisdictions.
You play poker without cost in this match ,
with the free chips and win the free chips. Use of Bitcoins by online poker web sites
and different stakeholders has additional raised the authorized bars.
The number of gamers to match your level of talent
is greater, the tenacity required is greater, the stakes are larger,
and you get to check a wide variety of enjoying types of players, he
says.

The location only operates in India and all the buy-ins and rake are famous in Indian rupees and no other
foreign money. The Event that had its inaugural occasion in Might 2012
has gone sturdy and regular to revamp the poker scene in India.
Vishaal: It was means back in 2004, when poker first started to become a craze in Australia; we had been certainly one of Australia’s largest poker product importers and I kinda felt I better begin studying this recreation since we have been promoting this range.
Ever since the court decision, there was a sudden proliferation of
Indian poker websites. When even the Bitcoin exchanges of India are beneath regulatory scanner, individual online poker websites experiment with Bitcoins is really dangerous.

Although these websites are working in a gray market, they imagine they’re also operating legally since rummy
and poker have both been determined as skill video
games. Day 1 noticed earlier attendance information being shattered when one
hundred thirty five gamers turned out for the 6k Double Bubble event.
Having always been on the forefront of thoughts video games in the world, India shouldn’t be far from World
Poker domination, however, provides Ankit. The central authorities doesn’t give out licenses for corporations
to operate internet poker rooms in India, and provisional licenses
issued by the state of Sikkim haven’t yet resulted in actual poker
rooms being arrange. It follows that every
one gamers must use sites which are hosted elsewhere.

BG Poker Room is a Kolkata based mostly gaming firm the place strategy expert primarily based video games
are played. Just lately Nagaland grew to become the first Indian State to cross the Nagaland Prohibition of Playing and Promotion and Regulation of Online
Games of Ability Bill 2015. » We met up with Vaibhav Gaggar, Managing Companion at Gaggar and Associates to debate the same. Should the government decide to tax and regulate online Indian poker play, even more websites shall be at your fingertips. As a result, it’s totally troublesome to find out precisely what’s authorized and what’s not in India. The company shall be providing poker net development decision that will very well be performed by individuals visiting the respective web sites.

As and when this query will come up, we are going to cope with that, but right now there is no challenge to be decided, » noticed a bench as it
disposes a clutch of petitions by on-line rummy web sites.
They’ve more than 15 years of expertise in game play and are recognized for his or her perfection within the business.
With the advent of mobile and good phone revolution in India, Online Poker Information additionally superior to the leading cell
platforms. Gaurav Gaggar, director of WYZ Games India Personal, mentioned: It
is a game changer for India as it allows critical and ethical companies to cater to purchasers as differentiated from
different fly-by-night time operators; shoppers and different stakeholders of the trade gain with more transparency.

As on date, now we have no devoted online gambling and gaming laws in India Nonetheless, retaining in thoughts the importance of this space there should be dedicated online playing
and gaming legal guidelines and regulations
in India so that this area is properly regulated and chances of e-commerce frauds and cyber crimes could be minimised.
Consequently, it is extraordinarily tough to determine exactly what’s authorized and
what’s not in India. One can justify bidding in cricket matches as a recreation of mere skills, nevertheless, recent cases of match-fixing and corruptions have affected the
validity of this justification.

As per Indian Constitution playing comes inside State subject,
however, the aforementioned central Act is relevant in all of the States which wouldn’t
have any particular gambling legal guidelines. Practice your
poker abilities with free poker after which play with real money to
win cash. Yes, there are some unhealthy beats by which regardless of all
of the ability, a nasty card can destroy your game.
By the time late registrations bought finished, there have been precisely 100 players battling for the title and the top 5 finishers would additionally obtain that seat into the Saturday evening tournament.
Probably the most safe guess to run and handle a authorized online
poker website in India is to draft the phrases and conditions and different paperwork very rigorously defending in ideas the legal guidelines of assorted States.

When playing poker for actual money from India, the most typically asked query
is. What’s the best way to deposit? » We provide an in depth deposit guide for Indian players , however I will provide a summary. However poker, the best way Aditya and other gamers describe it, doesn’t fall into that class, would not stoop to that degree of weak point. Shail Agarwal, well-known to the poker group in India, is also a part of Crew Thrill India. One of the things they do distinguish between is one thing that does play an enormous role in up to date playing law though, and that’s the excellence between video games of skill and video games of likelihood, with only the latter falling beneath the legislation.

Extending the arguments utilized by the Hon’ble Supreme Court docket on this landmark decision and utilizing statistical analysis by various poker experts together with David Sklansky (the author of the bestselling e book The Principle of Poker ») and others, it can be applicable to say that no
recreation of poker can be gained with out
a certain diploma of mind, analytical expertise and understanding of the game and thus requires a really high degree
of ability. With 5 decks and 3 flooring of unlimited gaming action, poker aficionados are
delighted with world-class poker amenities. These enjoying
rummy, poker and different card games on-line
for stakes shouldn’t have to fret whether it
is fully a recreation of sheer luck or entails expertise.

Welcome bonuses you can get as a brand new participant
can differ from poker website to poker site. In October
2013, The Indian Poker Association, in petitions filed before the Karnataka Excessive Court,
complained that the police have been harassing poker gamers by filing instances against them and raiding poker clubs.

There may be related penalties imposed on such person by the respective state governments or the central
authorities of India because the case presumably. It is going to take you a couple
of minutes to register with us and you can start taking
part in poker recreation on-line with none interference.

As we have seen, they’ve already shaped a partnership with Adda52, and it wouldn’t
be a shock to see India locations on the tour in future.
To proceed, plenty of fee aggregators or processors, throughout the framework
of the RBI (Reserve Bank of India) are offering
deposit and withdrawal facilities for enjoying
online rummy and on-line poker in India. Frequent freeroll tournaments are additionally on out there, permitting you to enter for free with the
possibility to win large. Besides Karnataka, West Bengal and Nagaland, the Gujarat High Court docket
has requested the state government to make clear its stance on poker
and the Kerala government is considering if the game could be labeled as
a one of ability.

It has attracted the youths from India and foreigner vacationers lots in recent time.
India has a complete population of 1.25 billion and
the common internet penetration in the nation is at roughly 35 p.c.
This makes provisions for various offences
regarding on-line exercise, although once more there is no specific point out of on-line playing being unlawful.
This proving floor is one of the best ways to reinforce gamers game by enabling them to maximise their revenue.
Having already taken be aware of the truth that in respect of the
game of poker if performed as a sport of ability,
license will not be contemplated and further holding in view the fact that permission on this case has been obtained in that regard,
definitely, the petitioner can be entitled to conduct such video games,
offered, the identical is in accordance with regulation. http://www.botskool.com/forum/rules-indian-poker-1

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